創始於民國107年，秉持著「食至今日，返璞歸真」的精神，泡菜與藝術結合包裝設計，體現文化的底蘊與傳遞對消費者的尊重與關心。堅持提供食的安心值得信任的商品，是協發行不變的承諾。

2017年的那個冬天，用泡菜創業的想法還在談笑中闊論的時候，聽起來就像一個玩笑，三個年輕人懵懂無知夢著未來，想著一展才能、想著靠泡菜走出舒適圈，又有誰知道弄假成真，就此落下了，一個契機。

民國六十四年，泡菜創辦人的爺爺 吳端商創立了「協發行」仰仗著戰地前線軍比民多的盛況，飲料批發的生意越做越好，常供不應求，通宵達旦，隨著時間過去，爺爺年紀也大了，焚膏繼晷的日子也過去了，生意也因為軍人返鄉，逐漸的沒落了。
時至今日，四十二個年頭過去了，金門已不再是那個軍比民多的前線，縱使翻天覆地的改變，協發行泡菜的創辦人決定重拾爺爺的品牌「協發行」，承襲爺爺對誠信的堅持，重新出發。「老品牌、新思維」

時間巨輪帶來的環境變遷，卻無法改變人們對過往生活的懷念，我們希望用食物作為一個媒介，透過食物向人們述說年輕的新思維，我們選擇尊重並且善待大自然，堅持以天然的食材，引領自然的風味，無添加是我們的追求，與自然和諧並存是我們的嚮往。
新鮮的食材和我們的堅持與用心，期許反轉食安危機的忐忑與不安，回歸自然，「簡單」而「純粹」。

我們相信最棒的味道始終來自於食物的原味。「食至今日，返璞歸真」。

At first, it was just a joke when three young men was talking about setting up their own business with a bottle of pickled cabbage. No one knows that one day it has dramatically became true and the three young men started to show the world their idea of food by bottles of pickled cabbage.

In 1975, Shie Fa store was established by Wu Rui Shang, grandfather of one of the three young men. The store was initially engaging in wholesaling beverages. As time went by, the founder has getting older and older, the business has stop for a long time until his grandson, Wu Hsuan restart Shie Fa store with pickled cabbage. They inherit the founder’s spirit, insisting on being honest.

We use natural material to make our product instead of chemical additives. We hope that we could spread the new thoughts to people through the product that we make. We believe that the taste of original food is always the best.